Legal

Google Ads Disclosure

Public advertiser transparency statement

FORTH provides independent Google Ads management services to business clients.

What clients should know

1.
FORTH is not Google and does not claim to be Google.
2.
Google advertising spend is separate from FORTH management Fees and from the FORTH website subscription.
3.
The approved advertising budget is paid to Google directly by the Client wherever practicable.
4.
Any FORTH management Fee will be disclosed in writing before the first purchase and shown separately from Google advertising cost on invoices.
5.
Each Client should have a separate Google Ads account created for or owned by that Client. FORTH receives the access needed to manage the account.
6.
Clients may request their Google Ads customer identification number and available account access information.
7.
Where applicable, reporting will identify Google advertising cost, clicks, and impressions separately from FORTH Fees.
8.
FORTH does not guarantee a particular advertising position, number of leads, cost per result, sales outcome, or return on advertising spend.
9.
Paid Google advertising does not improve or determine organic search ranking.
10.
Advertising measurement may use cookies, tags, conversion events, and securely hashed first party customer information as explained in the FORTH Privacy and Cookie Policy and Advertising and Data Schedule.

Google publishes information for advertisers working with an agency or other advertising service provider.

Read Google's Advertiser guide: Working with third parties at:

Go Forth Limited, trading as FORTH