Disclaimer

1. General information

FORTH content is provided for general business and informational purposes. It is not legal, accounting, tax, financial, regulatory, privacy, accessibility, cybersecurity, or other specialist advice.

You should obtain advice appropriate to your business, industry, location, customers, and circumstances before relying on information for an important decision.

2. Website scanner

1. 1.

   Scanner results are generated from information and technical signals available at the time of assessment.

2. 2.

   The scanner cannot identify every technical, content, security, accessibility, privacy, legal, search, or commercial issue.

3. 3.

   A scan may be affected by temporary website availability, blocking technology, device differences, third party services, location, configuration, or inaccessible information.

4. 4.

   A result or score is an indicator, not a certification, complete audit, or guarantee.

3. No guaranteed outcome

FORTH does not guarantee:

1. 1.

   a particular search engine position;

2. 2.

   advertising placement or cost;

3. 3.

   website traffic;

4. 4.

   lead numbers or lead quality;

5. 5.

   conversion rates;

6. 6.

   sales, revenue, profit, or return on investment;

7. 7.

   platform approval;

8. 8.

   uninterrupted website or campaign availability; or

9. 9.

   a particular commercial outcome.

Results depend on factors outside FORTH control, including the market, competition, offer, pricing, reputation, customer demand, platform decisions, search algorithms, advertising auctions, Client approvals, and business operations.

4. Forecasts and examples

1. 1.

   Forecasts, opportunities, examples, case studies, comparisons, and estimated performance are illustrative unless expressly stated otherwise.

2. 2.

   Past performance does not guarantee future performance.

3. 3.

   An estimate may change when better information becomes available or the scope changes.

5. Client responsibility

Clients remain responsible for approving and verifying:

1. 1.

   factual statements about their business;

2. 2.

   pricing, availability, offers, and promotions;

3. 3.

   product and service claims;

4. 4.

   qualifications and regulated statements;

5. 5.

   intellectual property rights in supplied materials;

6. 6.

   consumer, privacy, cookie, marketing, accessibility, and industry compliance; and

7. 7.

   the suitability of published content for their customers.

FORTH may assist with structure and implementation, but that assistance is not a substitute for specialist advice where required.

6. Third party services

Websites and campaigns may depend on providers such as domain registrars, hosting providers, payment processors, Google, Meta, email platforms, plugins, and other software services.

Those providers control their own systems, policies, pricing, reviews, approvals, and availability. FORTH is not responsible for a decision, outage, restriction, or change made by a provider it does not control.

7. Advertising information and customer data

Advertising and measurement services may use tags, cookies, conversion data, and securely hashed contact information as explained in the Privacy and Cookie Policy and the Advertising and Data Schedule.

Clients must ensure that their own privacy notices, consent processes, customer data, and advertising instructions are lawful and comply with applicable platform policies.

8. Liability

Nothing in this Disclaimer excludes a right or liability that cannot lawfully be excluded.

Liability relating to paid Services is governed by the accepted Service Terms. To the extent permitted by law, FORTH is not liable for a decision made solely in reliance on general information, a free tool, an automated result, or an illustrative forecast.

9. Contact

Go Forth Limited, trading as FORTH

Email: hello@goforth.nz

Website: https://goforth.nz